What it is: A velvety, rich, luxurious shampoo with 100% ultra refined organic Argan Oil. What it does: Enriched with Hydrolyzed Keratin, Wheat, Rice and Silk Proteins that have protective, moisturizing and elasticizing properties. What else you need to know: It gently cleanses and conditions. It gives exceptional shine and extraordinary softness. It protects the hair from harmful UV rays and thermal stress. It is ideal for all hair types. Deeply nourishes the hair.